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Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms

Sanchez-Loor, Daniel A.; Chang, Wei-Shiun - In: Electronic commerce research 23 (2023) 3, pp. 1971-2010

Persistent link: https://www.econbiz.de/10014383140

Attributing Conversions in a Multichannel Online Marketing Environment : An Empirical Model and a Field Experiment

Li, Hongshuang (Alice) - 2019

marketing investments in multiple online marketing channels, such as display, paid search, referral, e-mail, and affiliates … subsequent marketing campaigns. This paper provides a methodology to attribute the incremental value of each individual marketing …

Persistent link: https://www.econbiz.de/10012904209

Social Media Integration and E-Commerce Platform Performance : A Randomized Field Experiment

Huang, Ni - 2020

experiment in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …

Persistent link: https://www.econbiz.de/10012854296

The effect of ID verification in online markets : evidence from a field experiment

Livingston, Jeffrey Alan; Scholten, Patrick A. - In: Review of industrial organization : RIO 54 (2019) 3, pp. 595-615

Persistent link: https://www.econbiz.de/10012157678

Platform Information Provision and Consumer Search : A Field Experiment

Fang, Lu; Chen, Yanyou; Farronato, Chiara; Yuan, Zhe; … - National Bureau of Economic Research - 2024

rolled out with a long-run experiment, which allows us to measure its short-run and long-run effects. We find that, although …

Persistent link: https://www.econbiz.de/10014486191

A social media campaign application in a marketing field experience course

Hughes, Mine Üçok - In: Business education & accreditation : BEA 6 (2014) 1, pp. 95-100

Persistent link: https://www.econbiz.de/10010224973

The Matthew effect in social commerce : the case of online review helpfulness

Wan, Yun - In: Electronic markets : the international journal on … 25 (2015) 4, pp. 313-324

Persistent link: https://www.econbiz.de/10011553067

The reliability of online review helpfulness

Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189

Persistent link: https://www.econbiz.de/10010424800

The influence of online reviews to online hotels booking intentions

Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364

Persistent link: https://www.econbiz.de/10011403403

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

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