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The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Mahajan, Vijay - 2012

reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the …An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book … vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting …

Persistent link: https://www.econbiz.de/10011827433

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Modern marketing for profit and non-profit organizations : international perspective

Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.) - 2013

Persistent link: https://www.econbiz.de/10014011209

Arab business : the globalisation imperative

Al-Shamali, Ali (ed.); Denton, John (contributor) - 2000

Persistent link: https://www.econbiz.de/10001407766

The role of Arab non-governmental organizations as a development vehicle

Allaghi, Farida Aboul-Kasem al- - In: Arab women and economic development : papers presented …, (pp. 75-98). 2005

Persistent link: https://www.econbiz.de/10003307470

Arab women and economic development : papers presented at a seminar held in Kuwait, 20 - 21 October, 2003

Handoussa, Heba Ahmad (contributor) - 2005

Persistent link: https://www.econbiz.de/10003261594

Using Wiki to Build an E-Learning System in Statistics in Arabic Language

Ahmad, Taleb - 2017

language elearning course in statistics. Discussed are issues concerning e-learning in Arab countries with special focus on … problems of the application of e-learning in the Arab world and the difficulties concerning the design Arabic platforms such as … building an Arab platform is presented …

Persistent link: https://www.econbiz.de/10012966246

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

Consumer perceptions of foreign goods : implications for the positioning of global exports in the Arab-Gulf market

Khatib, Jamal A. al-; Stanton, Angela d'Auria; Dobie, … - In: Journal of global business : JGB ; journal of the … 12 (2001) 23, pp. 23-36

Persistent link: https://www.econbiz.de/10001626077

Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions

Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133

Persistent link: https://www.econbiz.de/10009740745

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