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Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina - 2019
Persistent link: https://www.econbiz.de/10011990017
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Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48
Die zunehmende Überlastung der Menschen mit Informationen berührt auch Unternehmen, die auf Jobbörsen wie Stepstone … präsent sind. Obwohl der Nutzen derartiger Online-Angebote kaum anzuzweifeln ist, besteht die Gefahr, als Unternehmen in einem …
Persistent link: https://www.econbiz.de/10010423978
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Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
Wolf, Sandra - 2018
. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The … Perceived Trustworthiness in Initial Recruitment Processes Target Groups Researchers and students in the fields of business …. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The …
Persistent link: https://www.econbiz.de/10012398055
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Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng; Ahlstrom, David; Chen, Shuyuan; Liu, Julie; … - In: Asia Pacific : journal of human resources 53 (2015) 1, pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
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What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.; Rai, Purvi; Chaudhary, Manoj J. - In: The journal of brand management : an international journal 21 (2014) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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Building an effective employer brand : contributing to successful resourcing
Corbridge, Marjorie; Brine, Ann - In: Contemporary themes in strategic people management : a …, (pp. 67-75). 2013
Persistent link: https://www.econbiz.de/10009670614
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna; Farshid, Mana; Foster, Tim - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010497772