Nowadays, the world’s leading manufacturers of fast moving consumer goods (FMCG) generate up to 50% of their revenues in emerging markets. Simulated test marketing (STM) is a common practice employed by these companies to forecast new product sales. Nonetheless, emerging markets represent only...

Simulated test marketing (STM) is a quantitative technique used to forecast new product sales, one of the most validated tools in all marketing research. Forecasting awareness is an important stage in that process, one critical to STM performance. Awareness models incorporated into popular STMs...

Advertising pre-testing (or copy testing) is often employed in sales forecasting. It helps to quantify the impact of advertising on generating awareness, trial and repeat purchases. This paper reviews existing copy testing practices and makes some practical recommendations in the context of...

This study searches for possibility of quantitative models in human resources management (HRM). Quantitative methods turn thinking into model structure. Coefficients and symbols represent variables of HRM. Markov Analysis, linear functions, logaritma, and Pisagor Models are explored in this...

Emerging markets (EMs) collectively represent more than half of the world population with rapidly increasing purchasing power. In spite of recent advances, consumer research of EMs is limited in scope and concept development and thus inadequately reflects EM realities in comparison with theories...

Emerging Asian economies have made strong progress in improving educational capital in the past 40 years. High educational attainment, especially at the secondary level, has significantly improved emerging Asia's educational achievement. Regressions show that better parental education and...

We introduce a new hybrid approach to joint estimation of Value at Risk (VaR) and Expected Shortfall (ES) for high quantiles of return distributions. We investigate the relative performance of VaR and ES models using daily returns for sixteen stock market indices (eight from developed and eight...