The evolution of e-commerce also has brought with it a new marketing channel known as mobile marketing (m-marketing). Although mobile devices have been seen as a potential channel to reach consumers, effort is still needed to understand what influences intention to adopt mobile marketing. This...

The Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits. Users benefit through expanding their global search capacity for information and experiences. However, rapid expansion and increased complexity have created...

Conducting market research internationally adds to the complexity of the research task, when implementing an Australian business franchise system into international markets. The aim of this research is to investigate: ?Why and how do Australian companies perform international market research...

Despite growth of Australian business franchising into international markets, there is limited academic research regarding the implementation process of business format franchise systems extending into international markets. This paper examines the implementation process of four Australian...