Fine tuning market oriented practices
Year of publication: |
2010
|
---|---|
Authors: | Gray, Brendan J. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 53.2010, 4, p. 371-383
|
Subject: | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Benchmarking | Neuseeland | New Zealand |
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