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Justification of generational cohort segmentation in South Africa
Duh, Helen Inseng; Struwig, Miemie - In: International journal of emerging markets 10 (2015) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011348534
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Stock picking techniques : the practice of applied money managers
Christofi, Andreas C.; Harris, Peter; Kallianotis, … - In: Journal of business & economics research 14 (2016) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011448168
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Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young; Hwang, Johye - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
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Empirical study of heterogeneous behavior at the base of the pyramid : the influence of demographic and psychographic factors
Dahana, Wirawan Dony; Kobayashi, Toshio; Ebisuya, Azusa - In: Journal of international consumer marketing 30 (2018) 3, pp. 173-191
Persistent link: https://www.econbiz.de/10011917539
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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Identifying wine consumers interested in environmentally sustainable production practices
Kelley, Kathleen; Todd, Marielle; Hopfer, Helene; … - In: International journal of wine business research 34 (2022) 1, pp. 86-111
Persistent link: https://www.econbiz.de/10012886220
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An empirical investigation of customer characteristics on retail format selection : a mediating role of store image
Hiremath, Suvarna; Panda, Ansumalini; Prashantha C.; … - In: Journal of Indian business research 15 (2023) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10014326462
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Justification of generational cohort segmentation in South Africa
Duh, Helen; Struwig, Miemie - In: International Journal of Emerging Markets 10 (2015) 1, pp. 89-101
Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic...
Persistent link: https://www.econbiz.de/10014788791
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Who are the culinary tourists? An observation at a food and wine festival
Sohn, Eunmi; Yuan, Jingxue (Jessica) - In: International Journal of Culture, Tourism and … 7 (2013) 2, pp. 118-131
Purpose – The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. Design/methodology/approach – The study was conducted in the First Lubbock Wine Festival in Texas, incorporating Values and Lifestyles (VALS‐2). A...
Persistent link: https://www.econbiz.de/10014768455
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R; DeGaris, Larry - In: International Journal of Sports Marketing and Sponsorship 9 (2008) 3, pp. 11-21
Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands. Regression analysis indicates that the above variables are...
Persistent link: https://www.econbiz.de/10014811567