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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Web personalization for e-marketing intelligence
Markellou, Penelope; Rigou, Maria; Sirmakessis, Spiros - 2005
Persistent link: https://www.econbiz.de/10003297593
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Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara; Šker, Irena; Benassi, Hermina Maras - In: Business systems research : a system view accross … 14 (2023) 1, pp. 72-92
marketing tools and smart technologies implemented by tourism attraction decision-makers. Methods/Approach: Qualitative and … pandemic are evident, but not fast enough considering the accelerated development of new smart technologies. At the same time …
Persistent link: https://www.econbiz.de/10014420520
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Excellence of social media : a quality assessment
Roja, M. Parveen - In: International journal of business excellence : IJBEX 20 (2020) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012168753
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The rhetorical construction of web 2.0 entrepreneurship
Remneland Wikhamn, Björn - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10011713489
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Digital production pipeline for virtual cultural heritage applications using interactive storytelling
Pavlič, Luka; Rizvić, Selma; Mongus, Domen - In: Information systems and management in media and …, (pp. 223-244). 2016
Persistent link: https://www.econbiz.de/10011628319
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Investigating the effects of narrative advertising in a real-life setting
Yıldız, Serdar; Sever, Necip Serdar - In: International journal of market research 64 (2022) 4, pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
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The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik; Scarles, Caroline; Cohen, Scott A. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
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Website stories in times of distress
Kassinis, George; Panayiotou, Alexia - In: Management learning : the journal for managerial and … 48 (2017) 4, pp. 397-415
Persistent link: https://www.econbiz.de/10011853187