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The effects of affect, processing goals and temporal distance on information processing : qualifications on temporal construal theory
Chen, Fangyuan; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 326-332
Persistent link: https://www.econbiz.de/10011374503
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Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
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When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan; Sengupta, Jaideep; Zheng, Jianqing (Frank) - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
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You've got mail! : how work e-mail activity helps anxious workers enhance performance outcomes
Cheng, Bonnie Hayden; Zhou, Yaxian; Chen, Fangyuan - In: Journal of vocational behavior 144 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014339510
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"Want" versus "need" : how linguistic framing influences responses to crowdfunding appeals
Su, Lei; Sengupta, Jaideep; Li, Yiwei; Chen, Fangyuan - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 923-944
Persistent link: https://www.econbiz.de/10014526247
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Social information avoidance : when, why, and how it is costly in goal pursuit
Huang, Szu-Chi - In: Journal of marketing research : JMR 55 (2018) 3, pp. 382-395
Persistent link: https://www.econbiz.de/10011878722
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When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption
Chen, Fangyuan; Chen, Rocky Peng; Yang, Li - In: Journal of Consumer Psychology 30 (2019) 2, pp. 277-295
Persistent link: https://www.econbiz.de/10012189352
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan; Huang, Szu-chi - In: Journal of international consumer marketing 22 (2010) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying; Xu, Jing; Jiang, Zixi; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10009160941