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The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International marketing review 39 (2022) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
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Understanding the relationship between the use of social media and the prevalence of anxiety at the country level : a multi-country examination
Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International business review : the official journal of … 32 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014373667
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900
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Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.; Lee, Hannah S.; Yeo, Chang Seob; … - In: International marketing review 31 (2014) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
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Comparative insights into the governance problems of agency theory : the influence of institutional environment on the basic human tenets
Lee, Hannah S.; Griffith, David A. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009678942
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Griffith, David A.; Hoppner, Jessica J.; Lee, Hannah S.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10011653104
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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Reward strategy spillover effects on observer cooperation in business networks
Lee, Hannah S.; Griffith, David A. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012488849
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Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10012175917