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"Hey, you there! Marketing!" : on ideology and (mis)interpellation of the marketing educator as subject
Gross, Nicole; Laamanen, Mikko - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 309-332
Persistent link: https://www.econbiz.de/10013206552
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Simulated pedagogies and autoethnographic reflections
McWha, Madelene - In: The study of food, tourism, hospitality and events : …, (pp. 245-254). 2019
Persistent link: https://www.econbiz.de/10011950497
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Consumer decision making in telecommunications
Harrison, Paul - 2011
The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data. The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video...
Persistent link: https://www.econbiz.de/10009483985
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Towards a curriculum and pedagogy in Islamic marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10011546900
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Introducing the macromarketing pedagogy section of the journal of macromarketing
Stanton, Julie - In: Journal of macromarketing 42 (2022) 2, pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest; Stanton, Julie; Beninger, Stefanie; … - In: Journal of marketing education : JME 44 (2022) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
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Tervező művész(ek) a közgazdászképzésben
Cosovan, Attila; Horváth, Dóra - 2016
marketing felsőoktatás megszokott gyakorlatát: a hallgatók a nappali-tagozatos egyetemista lét és főállású munkahely között …
Persistent link: https://www.econbiz.de/10011537799
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Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication
Horváth, Dóra; Cosovan, Attila; Csordás, Tamás; … - 2018
participant narratives (n=171). Findings show that solving design tasks for marketing students, help opening up new perspectives …
Persistent link: https://www.econbiz.de/10011907795
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To quiz or not to quiz? : student attitudes and beliefs towards multiple quizzes in a marketing course
Forman, Howard; Thomas, Sunil - In: Journal of the Academy of Business Education : JABE 11 (2010) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003980910
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Administration of team teaching and content delivery in business education
Okon, Edet E. - In: Journal of education for business 97 (2022) 2, pp. 99-104
Persistent link: https://www.econbiz.de/10012821782