Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy
Year of publication: |
2023
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Authors: | Hackley, Christopher E. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 1/2, p. 20-31
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Subject: | Autoethnography | critique | interpellation | marketing | pedagogy |
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