Zahoor, Nadia; Khan, Zaheer; Arslan, Ahmad; Khan, Huda; … - In: International Marketing Review 39 (2021) 3, pp. 755-782
Purpose: This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small and medium-sized enterprises (ESMEs). An analysis of the moderating roles played by cross-cultural...