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ECONIS (ZBW)
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How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo
;
Haley, Eric John
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
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2
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
3
Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo
;
Haley, Eric John
;
Shang, Yuanyuan
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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4
Consumer response to virtual CSR experiences
Lee, Yoon-Joo
;
Zhao, Wen
;
Chen, Huan
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
Saved in:
5
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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6
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
7
Consumer Sense Making of Political Front Group Messages
Haley, Eric John
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
Saved in:
8
Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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9
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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10
What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.
;
Ham, Chang-Dae
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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