Purpose: Many marketplace examples suggest that using gamification in the online retail shopping context boosts sales and positively affects customer loyalty. Nevertheless, more research is needed to understand the effects of digital games on consumer behavior and their underlying psychological...

Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation...

To study price dynamics of the Swiss online retail market, prices of 1200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing...

Employees' subjective experience of inspiration has attracted only limited attention from marketing and retailing scholars and practitioners. Research in social psychology shows that feeling inspired leads to many positive outcomes. Thus, a stronger focus on inspiring employees may help...