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Consumers' attributions in performance- and values-related brand crises
Wang, Liangyan; Chan, Eugene Y.; Gohary, Ali - In: European journal of marketing 57 (2023) 12, pp. 3162-3181
Persistent link: https://www.econbiz.de/10014448613
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Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya; Wang, Liangyan; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 6, pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
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Perceived economic mobility predicts evaluation of low-fit co-brands
Nie, Xinyu; Wang, Liangyan; Chan, Eugene Y. - In: Psychology & marketing 41 (2024) 7, pp. 1562-1573
Persistent link: https://www.econbiz.de/10014555631
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When the "charm of three" fades : mental imagery moderates the impact of the number of ad claims on persuasion
Wang, Liangyan; Chan, Eugene Y.; Chen, Haipeng; Lin, Han; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 484-491
Persistent link: https://www.econbiz.de/10013330867
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Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan; Wang, Qin; Chan, Eugene Y.; Keller, L. R. - In: Psychology & marketing 41 (2024) 5, pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
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When east meets west : an exploratory study on Chinese outbound tourists’ travel expectations
Li, Xiang; Lai, Chengting; Harrill, Rich; Kline, Sheryl; … - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 741-749
Persistent link: https://www.econbiz.de/10008907693
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
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Magnitude, time, and risk differ similary between joint and single evaluations
Hsee, Christopher K.; Zhang, Jiao; Wang, Liangyan; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 172-184
Persistent link: https://www.econbiz.de/10009777304
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How does leader narcissism influence firm internationalization?
Huang, Xinyu; Chen, Hongquan; Wang, Liangyan; Zeng, Saixing - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 683-696
Persistent link: https://www.econbiz.de/10012299926