Are concave ads more persuasive? : the role of immersion
Year of publication: |
2024
|
---|---|
Authors: | Wang, Liangyan ; Gohary, Ali ; Chan, Eugene Y. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 2, p. 230-241
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
-
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar, (2015)
-
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi, (2019)
-
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara, (2022)
- More ...
-
Consumers' attributions in performance- and values-related brand crises
Wang, Liangyan, (2023)
-
Political ideology and fair-trade consumption : a social dominance orientation perspective
Gohary, Ali, (2023)
-
Wang, Liangyan, (2021)
- More ...