Sainaghi, Ruggero; Mauri, Aurelio G.; Ivanov, Stanislav; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 1, pp. 61-86
Purpose: This paper aims to explore the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega...