Purpose – This paper aims to analyze the communication processes from both a management and an employee view during a corporate value implementation process within a Danish windmill company. The purpose of this paper is to develop further understanding of the potential problems that may occur...

Purpose – The purpose of this paper is to explore the use of a multidimensional model from the field of media reception for analyzing how a value statement in a Danish windmill company led to employee identification as well as organizational antecedents that influenced this identification....

Purpose – The aim of this paper is to investigate the perceptions of Malaysian employees of ABC MSC (a Japanese company in Malaysia) in order to recommend changes in management practices. Design/methodology/approach – Fieldwork was conducted using participant observation and interviews....

Purpose – This article aims to describe how one company has used an ethical approach to strengthen a competitive position based on knowledge management and technological innovation. Design/methodology/approach – The article presents a case study of Indra, a leading Spanish technology...

Examines McCarthy & Stone plc, the market leader in retirement housing. Traditionally a construction‐oriented industry, at best sales‐oriented. Charts the story of the writer′s activities as Marketing and Sales Director in changing this orientation at a time in the late 1980s when the...