Purpose – Analyzes the communication processes from both a management and an employee viewpoint during a corporate‐value implementation process at NEG Micon, a Danish windmill company. Design/methodology/approach – Examines the reasons for the introduction of new values at the company, the...

Purpose – The purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations. Design/methodology/approach – This is an analytical paper consisting of a literature study of relevant literature,...

It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area which...

The idea that employees are an organization’s greatest resource is now accepted universally. All companies claim to subscribe to it, even those which treat staff in a cavalier fashion. For the majority of organizations, however, the belief is a genuine reflection of an awareness that they will...