Communicating corporate ethos on the web : the self-presentation of PR agencies
Year of publication: |
2010
|
---|---|
Authors: | Isaksson, Maria ; Jørgensen, Poul Erik Flyvholm |
Published in: |
Journal of business communication : JBC. - Thousand Oaks, Calif. : Sage, ISSN 0021-9436, ZDB-ID 410455-9. - Vol. 47.2010, 2, p. 119-140
|
Subject: | Werbewirtschaft | Advertising industry | Öffentlichkeitsarbeit | Public relations | Internet | Unternehmenskultur | Corporate culture | Rhetorik | Rhetoric | Sprache | Language | Firmenimage | Corporate reputation | Großbritannien | United Kingdom | Dänemark | Denmark | Norwegen | Norway |
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