Kumra, Rajeev; Agndal, Henrik; Nilsson, Ulf - In: Journal of Business & Industrial Marketing 27 (2012) 3, pp. 196-210
. Determinants of the open book policy comprise characteristics of the exchange, the product, the buyer, the supplier and the supply … several of their suppliers in order to build three case studies. Findings – The results suggest that the OB policy is used by … buyers for diverse purposes ranging from strategic to operational, for example value engineering at the product development …