Virginia Phelan, Kelly; Chen, Hsiang-Ting; Haney, Matthew - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 134-154
Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...