Misplaced marketing Colas big and little: anti‐trust laws, non‐regulation and the disabled marketing of small brands
Year of publication: |
2003
|
---|---|
Authors: | Wolburg, Joyce M. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 5, p. 397-399
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Publisher: |
MCB UP Ltd |
Subject: | Anti‐trust law | Soft drinks | Merchandising | Marketing opportunities | Competitive advantage | United States of America |
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