Berger, Sven C.; Messerschmidt, Christian M. - In: International Journal of Bank Marketing 27 (2009) 6, pp. 446-466
Purpose – The purpose of this paper is to explain the use of online communities for information seeking in the … results identify community users as an interesting clientele, which should be considered in financial services providers … site development to prevent churn. Providers of communities should be concerned about system usability, but also especially …