Stanton, Julie V.; Paolo, Diane M. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 454-476
Purpose – This study aims to examine the nature and impact of information overload and related coping strategies in the context of apparel shopping. It also examines perceptions of overload and coping strategies as antecedents to consumer confidence, shopping orientation and leader/follower...