have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate … new dimensions of brand personality for cities. Originality/value – The extraction of two new factors that contribute to … place brand personalities is considered a major contribution of this research to the marketing literature.  …

selection, meeting participation processes, destination marketing, and advances in technology. Originality/value – Offers the …

Purpose – Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing … scholars. This paper seeks to argue that the marketing academy has much to learn from historiography, a sub‐discipline devoted … and contrast”. It considers parallels between the paired disciplines yet notes where marketing and history diverge in …

Purpose – The paper's aim are to: review the value and credibility of oral history for historical research in marketing … international historical review of oral history theory and practice linked to an examination of oral history methods in marketing … marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing …

Purpose – This paper calls attention to the importance of historical research within “critical marketing studies”. It … provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies …, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought and pedagogy. Originality …

of this paper is to ask if conventional reading and writing practices are fit for marketing purpose. Design … concerns of marketing thought leaders are also incorporated as required. Findings – Academic articles are unreadable and unread … limitations/implications – The best way forward is to look back at the approaches that prevailed prior to marketing's mid‐'60s …

paper reflects on the notion of academic quality within marketing research, along with the systems in place to evaluate and … are key implications for many parties involved in the creation and assessment of marketing knowledge. In particular …

organisational support) and negative incentives (publish or perish), on both academic publication productivity and marketing …. These issues are important for individual academics, for schools wishing to attract good staff, and the wider marketing … marketing academic publishing performance and academic well-being.  …