Corporate commitment to environmental assessment with its kit of forecasting tools is expected to grow rapidly in the years ahead. This growth will be partly due to corporate willingness to confront turbulent environmental changes explicitly within a formal planning process.

Don't confuse regional marketing with selling spicier soup in Texas, reorganizing the sales force by regions to gain more control, or spending significant dollars in a local market. Regional marketing represents a major philosophic change. It's a precision target marketing approach (some might...

Innovation is critical to the life of any global food company and new product development is a major activity in the innovation process. However, innovation is not always a first choice to corporate growth. This article addresses the reasons why companies may fail to innovate and provides...

The purpose of this study is to understand what American consumers believe is 100% pure olive oil. The study is an extension to previous work done but includes the analysis of the perceptions of pomace olive oil and 100% Pure Olive Oil. This research includes a survey of 200 consumers on a...

Challenges and opportunities of the global market lead agro-food small and medium firms (SMEs) to focus their source of value on production of high quality goods and implementation of flexible and robust supply chains. Despite the relevance of consolidators in the supply chain, few articles...