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53
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53
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50
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Zhang, Jing
50
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49
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49
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48
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48
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47
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
3
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
4
A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch
;
Lu, Tao
- In:
Journal of enterprising culture
21
(
2013
)
4
,
pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
Saved in:
5
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
6
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
7
The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan
;
Wang, Danny T.
;
Zhang, Tracy J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
Saved in:
8
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
9
The value of long-term co-innovation relationships : experiential approach
Lehtimäki, Tuula
;
Komulainen, Hanna
;
Oinonen, Minna
; …
- In:
International journal of business innovation and research
16
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011955795
Saved in:
10
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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