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Le Marketing selon Kotler : ou comment créer, conquérir et dominer un marché
Kotler, Philip - 2005
Persistent link: https://www.econbiz.de/10004086662
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Les clés du marketing
Kotler, Philip - 2005
Persistent link: https://www.econbiz.de/10004859717
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Péchés mortels en marketing : symptômes et solutions
Kotler, Philip - 2007
Persistent link: https://www.econbiz.de/10004891920
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Marketing management
Kotler, Philip (contributor); Keller, Kevin Lane (contributor) - 2009 - 13. éd.
Persistent link: https://www.econbiz.de/10004939060