one hand and their motivation from a marketing perspective on the other. The authors review the state …-of-the-art literature on potential marketing benefits and analyze the impact on airline planning systems. In this regard, revenue management … systems are of particular interest. Based on a simulation study, the authors infer a severe impact of decentralized codeshare …

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …

Three marketing strategies (selling a put option, cash sale at harvest, and cash sale in June) are simulated based on …

increase producers’ as well as total welfare if the marketing sector is imperfectly competitive. We use a simulation approach … marketing of fish by aquaculture producers. The cartel-like organization of fish marketing raised concerns that fish growers … exploited market power to the detriment of consumers and total welfare. On the other hand, grower cooperation in marketing may …