Ce papier examine les grandes caractéristiques, tendances et évolutions dans les principales relations par le truchement desquelles les répercussions de la croissance de la Chine atteignent la Guinée. Il recommande que des données probabantes soient reunies pour susciter le dialogue sur les...

Dans cet article nous proposons d'analyser le rôle et l'importance de la langue française sur les flux commerciaux de biens par rapport aux autres types de proximité (géographique, historique, etc.) et de chiffrer son poids économique pour les pays de l'espace francophone (EF), en termes de...

Après avoir défini différentes manières de calculer les distances entre les langues (méthode lexico-statistique, distances de Levenshtein, distances basées sur les arbres linguistiques ou encore distances phonétiques) et entre groupes de population, ce chapitre propose d'explorer comment...

The purpose of this conceptual paper is to address the lack of consistent means through which strategies are identified and discussed across theoretical perspectives in the field of business strategy. A standardised referencing system is offered to codify the means by which strategies can be...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural loyalty in a business services context, and attempts to...