Involvement, satisfaction, and brand loyalty in a small business services setting
Year of publication: |
2007-12
|
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Authors: | Russell-Bennett, Rebekah ; McColl-Kennedy, Janet R. ; Coote, Leonard V. |
Publisher: |
Elsevier |
Subject: | Marketing not elsewhere classified | Keywords Brand loyalty | Business | to | business | Business services |
Type of publication: | Article |
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Notes: | DOI:10.1016/j.jbusres.2007.05.001 Russell-Bennett, Rebekah, McColl-Kennedy, Janet R., & Coote, Leonard V. (2007) Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), pp. 1253-1260. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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