Whereas systems integration is recognized as an important organizational capability, the mechanisms through which it creates value as well as the environmental contingencies that delimit its effectiveness remain unclear, particularly when firms deliver integrated solutions embodying products and...

Integrated bundles of products and services are gaining importance in various sectors and are reshaping the competitive landscape of many industries. They also pose new challenges to established firms, who need to reconfigure their capabilities. Drawing upon the resource-based view and...

La 4e de couv. indique : "Comment appréhender les grands enjeux du marketing et du management des services aujourd'hui ? Cet ouvrage présente des études de cas volontairement variées, tant dans les contextes sectoriels que dans les défis stratégiques à relever. Dix entreprises sont...