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Integrated bundles of products and services are gaining importance in various sectors and are reshaping the competitive landscape of many industries. They also pose new challenges to established firms, who need to reconfigure their capabilities. Drawing upon the resource-based view and...
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La 4e de couverture indique : "À la différence du commerce BtoC, qui donne lieu depuis quarante ans à de très nombreux travaux, le commerce de gros (encore dénommé commerce inter-entreprises ou intermédiation BtoB) n'a pas vraiment retenu l'attention du milieu académique, posant la...
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