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Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : réflexions sur l’article "emotions et comportements prosociaux : étude de l’efficacité des campa...
Dahl, Darren W.
- In:
Recherche et applications en marketing
33
(
2018
)
1
,
pp. 94-98
Persistent link: https://www.econbiz.de/10012024146
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