Social influence and consumer behavior
Year of publication: |
2014
|
---|---|
Authors: | Dahl, Darren |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 1-2
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
-
Botzenhardt, Achim Harald, (2013)
-
Social influence bias in ratings : a field experiment in the hospitality sector
Cicognani, Simona, (2022)
-
From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš, (2022)
- More ...
-
Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de, (2022)
-
The problem with innovation contests : too much competition diminishes motivation and creativity
Hofstetter, Reto, (2021)
-
Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J., (2020)
- More ...