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Werbung als Investition
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Werbungsbetrieb
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Chandon, Jean-Louis
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Joannis, Henri
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Les cahiers de recherche / Centre d'Enseignement Supérieur des Affaires ; Ecole des Hautes Etudes Commerciales ; Institut Supérieur des Affaires ; Centre de Formation Continue ; Internat C.E.S.A.
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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
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1975
Persistent link: https://www.econbiz.de/10000115500
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La détermination du budget de publicité de l'entreprise : etude qualitative
Joannis, Henri
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1984
Persistent link: https://www.econbiz.de/10003157478
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