Une étude comparée des modèles d'exposition aux supports publicitaires
| Year of publication: |
1975
|
|---|---|
| Authors: | Chandon, Jean-Louis |
| Publisher: |
Grenoble |
| Subject: | Werbungsbetrieb | Werbungsmittel | Werbungspsychologie | Frankreich |
| Extent: | Getr. Zählung |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | French |
| Thesis: | Nice, Diss., 1975 |
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000115500