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Le lot virtuel est une offre promotionnelle qui conditionne l'obtention d'une gratuité ou d'une réduction à l'achat simultané d'un nombre déterminé d'unités de produits présentées séparément. Technique promotionnelle présentant de nombreux avantages pour les distributeurs comme pour...
Persistent link: https://www.econbiz.de/10008876089
Les Départements d’Outre Mer (DOM) sont plus exposés aux risques naturels que la métropole. Pourtant, les ménages des DOM sont moins nombreux à être assurés contre les catastrophes naturelles. En France, l’assurance habitation inclut obligatoirement la garantie contre les catastrophes...
Persistent link: https://www.econbiz.de/10008725965
Previous research has extensively studied the gap between environmental or social concern, and behaviour. However, measuring environmental or social dimension valuation remains challenging. This paper therefore fills this gap by measuring fair trade and organic labels valuation, using an...
Persistent link: https://www.econbiz.de/10004992656
Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...
Persistent link: https://www.econbiz.de/10004992657
This article suggests a conceptual framework for analyzing the consequences of the recent prices increase on the poorest people in the world. The complexity of mechanisms at work is demonstrated. At the global level, the analysis points out that Sub Saharan Africa exhibits the worst situation...
Persistent link: https://www.econbiz.de/10004992669
This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the...
Persistent link: https://www.econbiz.de/10004992673
This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. <p> Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. <p> The main objective of the research...</p></p>
Persistent link: https://www.econbiz.de/10005011548
Ce papier s’appuie sur des théories de cognition numérique pour étudier les erreurs de rappel de prix faites par les enfants. L’objectif est, entre autre, de souligner les caractéristiques du prix qui sont sources d’erreurs et d’analyser la structure même de ces erreurs afin de...
Persistent link: https://www.econbiz.de/10005011584
This paper examines consumption of televised sport from a socio-economic perspective and offers answers to several questions: How has the relationship between television and sport developed? What role has television played in the development of sporting competitions? What is the current offer in...
Persistent link: https://www.econbiz.de/10005011648
, revenus, nombre de nuitées, capacités d'accueil, ...) sont étudiées dans le cadre de la théorie classique de la demande et de … la théorie de la demande induite par l'offre. Les résultats empiriques montrent que ces séries sont engendrées par des … series (tourist expenditures, prices, guest nights, reception capacities,...) are analyzed with the classical theory of …
Persistent link: https://www.econbiz.de/10005579069