The complementarities of trade advantage and trade competitiveness measures for Hungarian agro-food trade with the European Union are analyzed. The stability and duration of the trade measures over time is investigated by the survival analysis using the nonparametric Kaplan-Meier product limit...

The complementarities of trade advantage and trade competitiveness measures for Hungarian agro-food trade with the European Union are analyzed. The stability and duration of the trade measures over time is investigated by the survival analysis using the nonparametric Kaplan-Meier product limit...

Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance entre les consommateurs et leur prestataire. Or il peut exister un refus d’engagement du fait de la réactance psychologique sans que cela ne se traduise nécessairement par une...