Competitive Advantage of Customer Centricity
Year of publication: |
2017
|
---|---|
Authors: | Parniangtong, Sathit |
Publisher: |
Singapore : Springer |
Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Kundenzufriedenheit | Customer satisfaction | Strategisches Management | Kundenorientierung |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XV, 330 p. 140 illus., 35 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-981-10-4442-7 ; 978-981-10-4441-0 |
Other identifiers: | 10.1007/978-981-10-4442-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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