marketing stimuli and environment stimuli influence on students decision for choosing the program studi pascasarjana Universitas … Darma Agung and 2) environment stimulus (sosial dan budaya) toward students decision for choosing the Program Studi … Pascasarjana Universitas Darma Agung?.The theory used was Marketing Management Theory related to behavior of consumers, marketing …

Quality Function Deployment (QFD) and Game Theory Method. Through the QFD method approach, the attributes can be known what is … consumers.While game theory is used to determine the most superior attributes that will be used as a strategy in dealing with …