Program Studi Pascasarjana Universitas Darma Agung was opened at begin 2008 but it’s students deduct for current period, so this phenomena rise up interest to know it. It trial to market but it.s not get satisfaction result. What the marketing stimuli and environment stimuli influence on students decision for choosing the program studi pascasarjana Universitas Darma Agung? This research use two hypothesis, 1) problem passed in this study is .what is the influence of marketing stimuli (program, SPP, lokasi, promosi, person, proses dan stimulus customer service) Program Studi Pascasarjana Universitas Darma Agung and 2) environment stimulus (sosial dan budaya) toward students decision for choosing the Program Studi Pascasarjana Universitas Darma Agung?.The theory used was Marketing Management Theory related to behavior of consumers, marketing stimuli and environmental stimuli which related and could explain the problem above.This research use case study to population. The population were 30 respondents as the student of Program Studi Pascasarjana Universitas Darma Agung. Data were collected use likert scale in which validity and reliability and had been tested by using SPSS version 15.0 on a sample of 30 respondents who were not including in this study at the rate of 95%.The result of these statistical analysis of the first analysis showed that the Fcalculated was 4,469 bigger than the F-table which 2,46 showing by simultant the factors program, SPP, location, promotion, person, proses and customer service had a significant influence on students decision for choosing the Program Studi Pascasarjana Universitas Darma Agung and by partial lokasi and customer service are determinant. The result of these statistical analysis of the second analysis showed that the F-calculated was 17,58 bigger than the F-table which 4,17 showing by simultant the factors sosial dan budaya had a significant influence on students decision for choosing the program studi pascasarjana Universitas Darma Agung and by partial budaya is determinant.Conclusion on this research show that variables programme, SPP, location, promotion, person, proces and customer service by simultant influence to choose, the factors lokasi and customer service influence determinant to choose on the first hypothesis. By simultant the factors sosial dan budaya had a significant influence on students decision for choosing and variable budaya influence determinant to choose on second hypothesis