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Persistent link: https://www.econbiz.de/10001074970
to understand and analysis the affect of promotion mix that consists of advertising, sales promotion, personal selling … show that there is significant effect between promotion mix consists of advertising, sales promotion, personal selling, and … advertising, sales promotion, to the innovative Product Share The most dominant variable is Sales promotion that influances the …
Persistent link: https://www.econbiz.de/10009464240