English Abstract: This paper describes the modern retailer development in Indonesia since the FDI (Foreign Direct Investment) liberalization policy in 1998. In order to explain the relationship between the modern retailer and the development issue in Indonesia. This study explored by an...

English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...

Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...

The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...

Various marketing strategies have been applied by BNI Branch of Gunungsitoli on Nias Island to be able to attract prospective customers and retain existing customers. One way is to improve the quality of services provided to customers, among other personal services such as sending a greeting...