Showing 1 - 9 of 9
English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...
Persistent link: https://www.econbiz.de/10012970371
Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...
Persistent link: https://www.econbiz.de/10014149284
consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion … simultaneously brand, quality, promotion, price, design and resell value variable have a significant influence to consumer’s decision …
Persistent link: https://www.econbiz.de/10009464266
products from other competitors banks. Brand awareness of the community will become an important thing in considering the use … the brand awareness of Britama Saving Bank Rakyat Indonesia (Persero) Tbk branch of Tebing Tinggi? (2) How the influence … influence brand awareness. Partially, sales promotion are factors that most influence on brand awareness. The result of research …
Persistent link: https://www.econbiz.de/10009464271
in the matter of choosing a communication tool that will be used. One of the phenomena is a smartphone with the brand …. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve … this research is how far the effect of brand equity that consists of brand awareness, brand association, brand perceived …
Persistent link: https://www.econbiz.de/10009464280
and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …
Persistent link: https://www.econbiz.de/10009464723
brand image of this hospital. The objective of this research is to analyze the effect of the hospital’s service quality to … the brand imageof the hospital. The hospital’s service quality consists of Reliability, Responsiveness, Assurance, Empathy … showed that service quality had positive and significant effect to the brand image of Dr. Pirngadi Medan Hospital. Out of the …
Persistent link: https://www.econbiz.de/10009464389
The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …
Persistent link: https://www.econbiz.de/10009464760
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207