Analisis Faktor-faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Brownies Amanda Pada Konsumen Cabang Abdullah Lubis

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer branch Amanda House Abdullah Lubis. Method of analysis uses descriptive and statistical analysis method that uses a few tools of linear regression analysis, testing, and a large simultaneous testing significant partial. Work on data analysis techniques, using SPSS 16.0 for Windows ®. The data used in primary and secondary data. In this study used 150 respondents, sampling on the basis of random sampling. Results based on multiple linear regression showed that the variables of the cultural, social, personal and psychological impact of positive and significant impact on the decision to purchase the product on the consumer branch Amanda House Abdullah Lubis. While partly personal and psychological variables have the greatest influence on decisions, product purchases in the consumer branch Amanda House Abdullah Lubis.