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English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...
Persistent link: https://www.econbiz.de/10012970371
Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...
Persistent link: https://www.econbiz.de/10014149284
, (Member)Organizational culture and incentives is believed to be factors that can affect the success of organizational … provision of incentives to improve the performance of its members and encourage the organization to grow and develop in a … sustainable manner. But often the organizational culture and incentives are also an obstacle for organizations to improve the …
Persistent link: https://www.econbiz.de/10009464602
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207