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Pengaruh Brand Characteristic dan Company Characteristic terhadap Brand Loyalty pada Konsumen Handphone Bermerek Nokia di Universitas Sumatera Utara

Saragih, Nurdin - 2011

This research is aims to determine and analyze the effect of brand characteristic and company characteristic to brand loyalty to consumer handphone of Nokia at University of North Sumatera. This research is a kind of explanation of research, is research that can be assessed according to its...

Persistent link: https://www.econbiz.de/10009464756

Analisis Pengaruh Ekuitas Merek (Brand Equity) terhadap Keputusan Pembelian Produk Telkomsel Flash di Grapari Selecta Medan

Sibarani, Hendra Jonathan - 2011

The development of the current globalization era, promising a challenge and new business opportunity for several telecommunications companies operating in Indonesia. On the one hand, the era of globalization expands the company's product market and the other side of that situation led to fierce...

Persistent link: https://www.econbiz.de/10009464152

Pengaruh Perceived Quality, Brand Association, dan Brand Loyalty Terhadap Keputusan Pembelian Pasta Gigi Merek Pepsodent Pada Mahasiswa Fakultas Hukum Universitas Sumatera Utara.

Pangaribuan, Paska - 2011

This study aims to determine how the influence of perceived quality, brandassociation and brand loyalty in improving purchasing decisions Pepsodenttoothpaste on student Faculty of Law University of North Sumatra, Medan and wherethe most influential variables dominant in influencing purchasing...

Persistent link: https://www.econbiz.de/10009464208

Analisis Pengaruh Brand Equity Teh Botol Sosro Terhadap Loyalitas Konsumen Pada Mahasiswa Jurusan Sistem Informasi Universitas HarapanMedan ini dengan baik.

Saragih, Dedi Sanjaya - 2011

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for students majoring inInformation Systems at the Harapan University of Medan which is the mostinfluential variables dominant in influencing consumer loyalty in the student. Thestudy...

Persistent link: https://www.econbiz.de/10009464393

Pengaruh Brand Trust terhadap Brand Loyalty Produk-produk Nokia pada Pegawai Universitas Sumatera Utara

Sinulingga, Lipranta - 2012

This research titled “The influence of the brand trust on Brand Loyalty for the products of Nokia to North Sumatera University officials” . This research aims to determine the positif influence of Brand Trust Variables(Brand reliability and Brand Intention) on Brand Loyalty for the products...

Persistent link: https://www.econbiz.de/10009480830

Pengaruh Keunggulan Bersaing Dalam Perumusan Strategi Pemasaran Terhadap Citra Merek Pada Rumah Makan Wong Solo Medan

Purba, Juni Ronald - 2011

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...

Persistent link: https://www.econbiz.de/10009464760

Pengaruh Kualitas Pelayanan Terhadap Brand Image Pada Unit Rawat Jalan Poliklinik Penyakit Dalam RSU. Pirngadi Di Medan

RSU Dr. Pirngadi is one of the public hospital owned by local government in Medan. This hospital have been developed with many changes which one of the development is build a new physical building. This showed that the service quality given to the patient has been improved. In turn, this...

Persistent link: https://www.econbiz.de/10009464389

Analisis Pengaruh Budaya Organisasi dan Insentif Terhadap Kinerja Perawat Rumah Sakit Tk II Putri Hijau Medan

Dinarianti, Rika - 2011

Dinarianti Rica, 2011, " Analysis of the influence of Organizational Culture and Performance Incentive Against Hospital …, (Member)Organizational culture and incentives is believed to be factors that can affect the success of organizational … performance. The success of an organization to implement the values, rules, instructions organizational culture and justice in the …

Persistent link: https://www.econbiz.de/10009464602

Analisis Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. Mopoli Raya Medan

Jamaluddin, N. - 2011

this study is to investigate and analyze the influence of leadership, and organizational culture on employee performance in … PT. Mopoli Raya Medan and find out and analyze the influence of work discipline, and creativity of organizational culture … Leadership, Organizational Culture and Performance.The method used in this study is to survey approach. The study was …

Persistent link: https://www.econbiz.de/10009464719

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan Kasimura Supermart Di Medan

Hendra - 2011

The developments of retailer venture in Indonesia, particularly in Medan city has been growing recently. These were indicated by more and more investors who are running business in the same retailer field, no matter small scale or big scale business venture. Medan city retailer ventures have...

Persistent link: https://www.econbiz.de/10009464223